Episodes
- Episode 1 · free
No stock, no boxes
A hoodie designed on a Tuesday evening, printed two days later, delivered under your name. You never touched a box. That is the promise of print on demand. So why do most people give up before it pays?
Coming soon in audioRead instead - Episode 2
A community, then a phrase
“Humour” is too broad. “Midwives' humour” is a niche. “Midwives on night shift” is a collection. So how do you find yours, and turn it into designs people actually wear?
Coming soon in audioRead instead - Episode 3
The math before the ads
A t-shirt sells for $35. You spend $10 on ads to sell it. How much is left for you? Many sellers find out after their first bank statement. You will find out now.
Coming soon in audioRead instead - Episode 4
Launch and first customers
Your designs are ready, your samples have arrived. Now, who is going to see them? And how do you sell made-to-order without breaking a promise?
Coming soon in audioRead instead