Episodes
- Episode 1 · free
The model and the halal frame
“$10,000 in one month with a single product.” What you are not shown: the ads, the costs, the refunds. So what does an online store really leave you, and how do you sell with nothing to reproach yourself for?
Coming soon in audioRead instead - Episode 2
Finding a product with Trendtrack
“I found THE product.” Most often, an object seen yesterday on TikTok, and compared with nothing. How do you tell a winning product from a passing crush, before spending a single dollar?
Coming soon in audioRead instead - Episode 3
Validate before you spend
The dog plush had everything: active competitors, a strong emotion, ads that stopped the thumb. Nine days and $400 of ads later, each sale had cost about $57. What should have stopped it?
Coming soon in audioRead instead - Episode 4
The store and the product page
Some spend three weeks on a logo. Others build a store in one evening, with empty legal pages. Clicks come, nobody pays. What does a store need during a test, and nothing more?
Coming soon in audioRead instead - Episode 5
Creatives and Meta ads
Your future customer is not looking for your product. They scroll while the pasta cooks. You have one second to stop them. How do you make ads that sell, and launch them without wasting money?
Coming soon in audioRead instead - Episode 6
Read, scale, and your 30-day plan
Two days after launch, the ads manager shows some thirty columns. About ten of them matter. Only one tells you whether you are making money. Which one, and what do you decide on day 30?
Coming soon in audioRead instead