Three parties, one flow of money

Many creators have the audience, but not the time, the desire or the know-how to negotiate with brands.

So they answer late, never follow up, and accept poorly paid deals, or deals with no contract.

An agent makes the link: finds the brands, sets the price, gets the contracts signed, follows the campaign.

It is done almost entirely in writing, from home, without showing your face.

Three parties, one flow of money. The brand wants to reach a precise audience, and pays for it.

The creator makes the content and publishes it. They receive their share of what the brand pays.

You, the agent, invoice the brand and collect the money. You keep your commission, then pass on their share.

At the start, a commission of about 15 to 20% is a common benchmark. More once you have proved yourself.

Example: you negotiate a partnership at $1,500 before tax, for one reel and three stories.

At 20%, your commission is $300. You pass the other $1,200 on to the creator.

Work they might never have landed, or would have done for a free product.

Why does the creator say yes? Better-paid deals, clear contracts, and no more chasing or invoicing.

Why does the brand say yes? It saves time and gets a professional contact, kept deadlines and a report.

For brands to pay real amounts, the audience must be large enough, and real.

In precise niches, about 50,000 to 300,000 followers is a benchmark to start. A benchmark, not a rule.

A creator with 40,000 engaged followers can be worth more than an account with 400,000 passive ones.

What counts more: average views, real comments, where the audience lives, and coherent content.

It suits you if you write clearly, are not afraid to talk money, and enjoy organising.

It isn't if you want money now: first a creator, then brands, then publication, then payment.

Nor if you hate following up: half the job is chasing brands, approvals and payments.